InSightful Visions
InSightful Visions

Our Team

Meet the people that make InSightful Visions

Susan Ferron

Susan Ferron

Began her career in the eye care industry in 1983. She settled on the Sunshine Coast in 2002, and as a Licensed Optician and Contact Lens fitter she opened InSightful Visions in 2007, in Sechelt. Her knowledge and love of eye wear is evident with each fit and personal consultation. She assesses each individual for their needs and wants, then offers the perfect fit from her exclusive handpicked collections and unique product offerings. Each pair of personalized glasses are handcrafted in the on-site lab. Her commitment to her clientele´s investment and their trust in her is unsurpassed. She stands 100% behind what she provides, with continuous support and servicing throughout the years of wear.

Susan has also influenced the clinical aspect of the business, by providing state of the art technology that includes the most in-depth screening and diagnostic capabilities. This contributes now, to a Global data-base dedicated to research and study. Her passion for protection of eye health in lenses has led her to lecturing to the Canadian Opticians Association. She was recently recognized with the distinction as an industry leader and innovator in the eye care industry at the Transitions Academy Innovations Awards.

Her holistic approach to overall health has grown exponentially, which started with her own quest for health improvement over 21 years ago. Seeing the personal impact and results has naturally broadened the information offered at InSightful Visons. This has resulted in a much wider spectrum than regular eye-care; by sourcing natural products and providing the information and knowledge to those seeking alternative options. She is currently completing her certification in Therapeutic Essential Oils to offer yet another modality to naturally support a healthy immune system and address disease at a cellular level. Her ultimate goal is aimed at improving eye and overall health.

Dr.Drexler

Dr.Drexler

Dr. Hank Drexler earned his Bachelor of Science degree in chemistry from the University of Rhode Island and studied for an additional year in a PhD program in biochemistry. He went on to earn his Doctor of Optometry degree from Pacific University in Forest Grove, Oregon, a pre-eminent training facility for children's vision care, including those with perceptual and learning difficulties. He has spent the past 38 years practicing in Canada including 24 years as owner/operator of a very successful downtown practice in Saskatoon.
In 1986 Dr. Drexler was one of two Canadian optometrists selected to travel to Houston, Texas to test US Olympic athletes' visual processing skills.

Dr. Drexler focuses on  providing exceptional family eye care using contrast sensitivity testing to relate the standard eye chart to “real world conditions” significant in the evaluation of cataract surgery, with a special interest in children's  learning, perceptual difficulties, and dyslexia. He is also experienced in pre and post-Lasik and PRK refractive surgery vision management; he has co-managed refractive surgery patients since 1996 with the Horizon Laser centers of Saskatoon and Regina.

An experienced canoeist, canoe builder, and canoeing instructor, Dr. Drexler also earned his license as a pilot in 1995, adding ultralight and glider pilot's qualifications in the following years. He has worked as a white water rafting guide and has been on numerous expeditions in BC, Alberta, Montana, the Northwest Territories, Yukon, and Alaska, including two first-time Canadian expeditions. His Wife, Dr. Audrey Ivanauskas, a retired podiatrist and former ski patroller, shares his enthusiasm for the outdoors and has often accompanied Hank on his canoeing and rafting adventures.
Hank and Audrey permanently arrived on the Sunshine Coast in early 2015 and are happy to settle here to explore the hiking trails with their two faithful dogs, Suki and Sammy, Sheba Inus who are renown for their hunting and tracking prowess.

Dr.Drexler

Dr. Genereux

Brad M. Genereux, O.D., is excited to join the team at InSightful Visions as a provider of comprehensive optometric services and eye examinations to the Sunshine Coast.

Dr. Genereux graduated from the University of Calgary with a Bachelor’s of Science in Biological Sciences. He then completed his Doctorate of Optometry at the Pennsylvania College of Optometry at Salus University. Throughout his rotation he focused on ocular disease as well as low vision and rehabilitation. He has spent considerable time in different locations such as Pennsylvania, Florida, North Carolina, and Alberta to treat varying demographics of patients and diseases. This time included time at the Veteran’s Administration Hospital, as well as the Feinbloom Low Vision and Rehabilitation Center. After his graduation he was accepted to the Ocular Disease residency program at the Cincinnati Eye Institute affiliated with the Ohio State University where he focused on various diseases of the eye including retina, cornea, cataract, neuro-ophthalmology, glaucoma, and ocular inflammation. Dr. Genereux then continued to work in tertiary care clinics within the Cornea, Cataract, Vitreoretinal, and Neuro-ophthalmology clinics providing the highest level of care in conjunction with some of the leading ophthalmologists in their respective fields.

Dr. Genereux has been heavily involved in both clinical and basic science research, and has presented on many topics at regional, national, and international conferences. As well, Dr. Genereux has published multiple peer-reviewed articles in relation to ocular disease. Dr. Genereux has given, and continues to teach at multiple continuing education events for doctors at local and national levels. He has been involved in many clinical trials, acting as both sub- and primary-investigator. In addition, he previously spent time teaching upcoming optometrists at Salus University in topics such as optics, ocular disease, and evidence-based medicine.

Dr. Genereux is certified by both the National Board of Examiners in Optometry as well as the Canadian Examiners in Optometry for the treatment and management of ocular diseases. He is a member of the American Optometric Association, Canadian Optometric Association, and British Columbia Association of Optometrists.

Rita Erickson

Rita Erickson

Rita worked at InSightful Visions from 2010 - 2012; as the first person you encounter upon arriving and the last person you see when leaving.  She came to us with a varied business background in purchasing, and inventory control from several large retail chains.  

As a senior logistics coordinator in the Marine Dept., for a prominent International customs brokerage firm, Vancouver; she learned to juggle phones, and put out fires, all at the same time.  Being a BCIT business management graduate, assists in the support of her love for the business world.  Rita came to the Sunshine Coast for a more relaxed lifestyle.

Having been a resident of Gibsons, she now resides in Sechelt.  After an absence of 3 years she returned to work upon changes in her family dynamic.  When time permits, she enjoys the company of her daughter and six year old granddaughter who live in the Fraser Valley.      
Michele Davies

Michele Davies

Michele Davies joined our team in 2015 after moving to Sechelt with her husband, Martin. After a successful career in both sales and administration at a busy newspaper, Michele went back to school for the second time to develop her knowledge of her first love, sorry Martin, animals. Once qualified as a veterinary assistant, Michele joined a busy West Vancouver Animal Hospital where she soon became a leader as practice manager.

Michele is delighted to be a part of the new expanding InSightful Visions where she runs the Pre-Test room and thrives on learning with the most progressive technology available. She plans to combine her experience with animals, with her love of natural holistic remedies in the InSightful Visions new Essential Oils room.

Michele is mother to three young adults and a step-mom to a fourth. She owns the best dog in the world and the worst dog in the world and loves them both equally.

Mya

Mya

 A Lacquer Black Alsatian (German Shepherd) began her training as official greeter at eight weeks of age with an enthusiastic and eager to please attitude. Her self assigned duties includes greeting everyone at the door, doing due diligence with routine check in's with clients during their time with us, and assisting with the recycling from the front office to the back through out the day.  She especially adores children and will happily join them in the Sand Castle to hang out, and with adults she will sit and listen to anyone who speaks to her.  In her sixth year she achieved her service dog designation and was exemplary on our trip to Florida for the Transitions Academy.  She was an excellent flyer, the airlines staff adored her; and she mastered every escalator to be found, fascinated by them. Mya is much loved by all  and is an integral part and dedicated member of our team.  

Transitions Innovation Award

Transitions Innovation Award
We were honored to be nominated as one of two Canadian practices for this award by Essilor/KW Lab, they track all materials and types of lenses used by practices.  Our commitment to using only clear UV filtering materials, transitions and polarized for maximum protection and offering the Perfect Pair promotion resulted in our outstanding percentage for UV protection.  

Rita, Susan and Mya were flown to Orlando Florida in February 2016 to attend the Transitions Academy to be enlightened, and cited as an industry leader and innovator.

Thank you to our dedicated patients, clients and customers, for your trust in our recommendations and services; your support  got us there.

Vision Expo East

Vision Expo East
Michele and Stacey took the opportunity to attend Vision Expo East this spring to see our industry as a whole.  They learned so much and returned to the Coast proud of where we stand as a company and knowing where we stand in our industry.